The history from the LEGO organization begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to take up a business retailing his wood made toys door to door in the town of Billund, Denmark. He referred to as his new company “Lego” – a combination of two Danish sayings, “leg godt, ” which meant “play very well. ”
In 1958, the company’s founder, Godtfred Kristiansen, patented a system with regards to coupling the plastic bricks that would in the future become known as LEGO “Automatic Joining Bricks. inch The invention allowed LEGO to produce more diverse and sophisticated toys.
From there, LEGO extended their offerings and began to serve both small children. It released a line of “Minifigures” in the mid-1970s that designed human shapes with posable arms, and in addition marketed rings sets intended for young girls.
An alternative expansion in 1979 saw the creation of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, amongst other well-liked themes. In 1999, the LEGO Group entered the Star Wars market, launching places featuring the X-wing jet fighter and WRAP Fighter.
Because the company grew, it was required to increase its ability to release new products quickly and effectively. To this end, it hired management expert Jorgen Vig Knudstorp.
This individual helped the business cut down on inventory and reduce creation time. This individual encouraged the company to build associations with main toy businesses, including Aim for, Wal-Mart and Toys ‘R’ Us.
He also introduced LEGO Choices, an online community where admirers could fill in plans for new Profano sets they wanted to watch produced. This allowed PROFANO to test lego company history production features the benefit of new tips and gain feedback prior to committing to these people.